Invisible Surveys. Huh?

January 26, 2011 § Leave a comment

Many companies and their agencies have begun to realize the promotional and communications benefits of a Facebook page, but relatively few are using it as a research tool. Some brands such as Blackberry and CNN get great participation while ignoring the potential of getting feedback from their communities.

At the same time other brands such as TurboTax, Lowepro and Mint are taking full advantage of this chance to interact with the public. Administrators of these pages are actively engaging their Facebook communities in real, give-and-take conversations including skillfully composed questions, answers, clarifications and closed-loop feedback.

Participants don’t have to click a link, work through a traditional survey or even leave their Facebook wall – it’s invisible to them. There are lots of examples that I will cover over the next few months.

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