Asking Open-Ended Questions on Facebook

January 27, 2011 § Leave a comment

Facebook communities are ideal for gathering open-ended responses to posted questions.

Mint.com has an ongoing (and fun) conversation with members of their Facebook Community.

This activity drives further engagement among Mint fans and allows Mint to occasionally pitch a new feature without seeming like spammers.

TurboTax has a smaller, but very active Facebook community and used a fill-in-the-blank format for this question.

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