Tallying & Analyzing Results
February 5, 2011 § Leave a comment
Since the data gathering on Facebook is so simple and fast, there is really no need to make the analysis overly complex. Expensive and complicated comment categorization software is not needed here. If your Facebook community is small or not very engaged, you may get everything you need by simply reading the responses. If you get more than 25 or so comments they can be tiring to read and more than 50 comments can be downright tedious as you can see from the tally from a question asked by Lowepro on their Facebook page.
CloudMR provides companies such as Lowepro and their agencies a simple and fast alternative that imports comments directly from the company’s Facebook page. The site provides an easy interactive way to look at the comments including keywords used by the community and the top responses based on top-of-mind mentions and “Likes” generated by the comment. You can explore the comments using a word cloud that filters your comments by demographics (among respondents who make them available). CloudMR is simple, fast and free for the first 50 comments analyzed.