Half of Top-Ten Facebook Pages Ask Questions
February 16, 2011 § 1 Comment
We are looking at Facebook pages to see how leading brands use them. Initially, I looked at just the top 10 pages based on number of fans to see what they are doing. I got the list from Ignite Social Media‘s blog. The pages I looked at today…
- Coca Cola
- Red Bull
- Converse All Stars
This is not a scientific poll (yet), just reading the first page to see what Facebook administrators have done recently.
Not surprisingly, all ten of these pages include some sort of self promotion including offers and positive statements about the brand. Several do a pretty good job of including other useful information such as announcements (Facebook), clever and fun conversation (Starbucks, Oreo, Disney, Skittles, MTV, and Converse All Stars).
Five of the top ten involve their communities by asking questions. Only Facebook asked a question designed at really getting input (via a poll). YouTube, Coca Cola, Disney, Skittles and MTV asked a question in a conversational way, sometimes not even expecting a response.
Smaller brands are getting much more out of their Facebook communities by asking fans for feedback and input on their products and services similar to market research, but not as rigorous. Even the market researcher in me can recognize the value in learning about issues from my brand’s Facebook community for follow up among a representative sample by my research vendor or internal department.
More details as they emerge over the next few days…