Facebook Questions – Sampling

May 1, 2011 § Leave a comment

Assuming we can get past the user experience with questions, exactly who do the responses represent? The questions are viral and I like that feature a bit because I can always pull a representative sample from the total. The only problem is that Facebook’s interface with website doesn’t work for some of the demographics even if respondents agree to let you see their information. We have had trouble getting anything more than gender from Facebook. Other stuff that would be useful to our clients when drawing a sample…

  • Age
  • Location (at least country)
  • Social graphics such as number of friends, activities, etc.

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