The Ultimate WOM question

The loyalty world has an ultimate question, so why shouldn’t word-of-mouth marketing? The key issue for any word-of-mouth program is the message. I think we want to know what message resonates most with members of our target group. Among that group, what would they say to a friend to convince them to try abc company? Something like, “If you were going to recommend abc company to a friend, what would you tell them?”

What do you think is the ultimate word-of-mouth marketing question?

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