The Ultimate WOM question

May 29, 2011 § Leave a comment

The loyalty world has an ultimate question, so why shouldn’t word-of-mouth marketing? The key issue for any word-of-mouth program is the message. I think we want to know what message resonates most with members of our target group. Among that group, what would they say to a friend to convince them to try abc company? Something like, “If you were going to recommend abc company to a friend, what would you tell them?”

What do you think is the ultimate word-of-mouth marketing question?

Tagged: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

What’s this?

You are currently reading The Ultimate WOM question at GroupInsight.

meta

%d bloggers like this: