Adaptive Survey(r)

March 1, 2013 § Leave a comment

An Adaptive Survey® is a market research method that combines qualitative and quantitative research features. This unique combination allows researchers to speed up the research process by gathering ideas and prioritizing them in the same research project.

Adaptive Surveys are offered by CloudMR, Inc. and this blog is related to that company. The benefits of this technique…

  • Systematically gather and prioritize open-ended text in a single project
  • Replace dozens of traditional market research rating scales with a single Adaptive Question™
  • Answer questions you didn’t even know to ask
  • Get higher response rates since Adaptive Surveys® are short and conversational
  • Add structure to unstructured data
  • Prioritize ideas using any representative sample you choose

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